Screengrab Ecommerce

For most small organisations PPC is a quick way way to get a click, which is generally the target. When considering larger organisations the focus will shift to building meaningful clicks. These are more likely to come from SEO. Essentially you want the relevant people to find the relevant pages on your site, this is how real value is created.

The article is posted here
http://www.virtualsupportsystems.com/blog/bid/33342/SEO-vs-PPC

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