05Mar
Ireland top for online turnoverposted in ecommerce by admin / 0 Comments
The recent Eurostat study http://bit.ly/7X5lHB has put Ireland at the top in terms of online turnover as a percentage of total turnover. This is a great vindication of the vibrancy of the market here. It also may show some underlining information. Figures like this suggest that Irish internet users have a much higher trust level in terms of using credit cards online. It also points to the convenience factor that people crave, with consumers not always free to shop in the conventional sense. The study does however neglect to mention the sectors in which the highest proportion of turnover was online. It would be safe to assume that insurance would be a major contributor to skew these figures. The percentage of turnover for more physical goods would certainly be much more conservative.
