Screengrab Ecommerce

Judging from most of the reviews of the iPad and also from it’s obvious popularity it will take a place in many home as a purely entertaining piece of technology. It will not be bought to boost productivity or to make life that much easier. It will be bought as a toy to watch things online, read the paper and of course to buy things.

Ecommerce retailer will need to adapt to this new medium by providing content and navigation ideally suited to the iPad. By designing with the iPad user in mind retailers will be pandering to the early adopter most probably affluent sector.

The iPad features which could be seized upon for ecommerce include:

Splitscreen: By taking advantage of splitscreen(as opposed to navigating to a new window) functionality to display products for comparison customers can more quickly make a purchasing decision, or in the case of apparel can see which products go well together.

Long Hold: Similar to a one click to buy feature, it will be possible to use the tap and long hold command on the iPad to add products to a basket.

Keyboard: Although the keyboard is almost full size it is guaranteed that the instances of mis-spellings is much greater on a touch screen device. By designing a search feature that is sympathetic to this you can increase the customer experience further.

Apple have created a incredibly easy to use piece of kit. This may open up ecommerce activity to a new less tech savvy sector. Believe it or not there are still plenty of people young and old who don’t enjoy the experience and consequently don’t bother shopping online. The iPad has the ability to change that. This can only further increase opportunities to sell online.

Posted via email from screengrab’s posterous

I really like this post from retail-ecommerce.com http://bit.ly/cKjq9k It demonstrates a really useful method for discovering new keywords based on actual searches.

A point they failed to mention is that by looking at the irrelevant keywords (such as Victoria Beckham in the first example ) a good list of negative keywords can also be formed.

Finding new keywords cannot be left exclusively to automated tools such as Wordz, it is a creative process that requires lateral thinking. By discovering niche keywords that may not have been found by competing websites you can get those nice cheap clicks.

Posted via email from screengrab’s posterous