Screengrab Ecommerce

Maintaining up to date content is becoming increasingly important. The challenge facing businesses now is how to create enough quality content on a continual basis to satisfy the Real-time results that can be pushed onto the web. Using your own staffs knowledge of your products is crucial in meeting this challenge. By dividing the responsibility of creating new content among various departments and staff members it is possible to have a frequently visited blog/news section that will draw in valuable visitors.Google have launched their “Caffeine” platform recently. This can provide search results the instant a source site has been updated. Previously these results would have to wait for the page to be crawled and indexed by the search engines.

Another platform used to push real time data to the web is PubSubHubub or PuSH. They have created quick video (Link below) which excellently explains the how the application works while reminding us of the appetite for fresh content from you regular visitors.

Links:
Caffeine: http://googlewebmastercentral.blogspot.com/2010/06/our-new-search-index-caffeine.html
PuSH: http://code.google.com/p/pubsubhubbub/

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